About

I was born and raised in Greer, South Carolina, and I have a passion for traveling, hiking, watching sports, and spending time with my dog, Wren!

I graduated from the University of South Carolina Upstate in Spartanburg, South Carolina, with a Bachelor of Science in Business Administration, specializing in Management and Marketing. I completed my degree in December 2023. I’m passionate about storytelling in marketing, leveraging business analytics, and revamping websites to help brands engage their audience and achieve their goals.

I have been recognized on the Dean’s List for three and a half years throughout my collegiate career and have maintained the Life Scholarship during that time. I also served as Executive Chairwoman of a sorority for two years and was honored with the Rising Spirit of Upstate award during my freshman year.

Experience

April 2022 – Current Images, Inc, Greer SC Marketing and Yearbook Coordinator

• Develop marketing materials by designing web pages, creating social media content, and assessing industry trends to allow for an increase in audience engagement.
• Facilitate smooth operations by liaising with clients, maintaining comprehensive records, and resolving queries, reducing service delays.
• Utilizes email campaign data, Google Analytics, and Wix to track metrics and gain insights into customer engagement, sales trends, and profit margins.
• Designs and manages multi-channel email and social media campaigns to elevate brand awareness, achieve sales goals, and enhance customer retention.

August 2022 – February 2023 Gastroenterology Associates, Greenville, SC Communications and Marketing Intern

• Manages and creates Social media content
• Coordinates and creates email campaigns

August 2021 – December 2022 George Dean Johnson, Jr. College of Business and Economics (JCBE), Spartanburg, SC
Student Marketing Assistant

• Coordinates and schedules social media posts in collaboration with JCBE Advising and Career Enrichment (ACES)
• staff and supervisors. Coordinates the production of the JCBE weekly e-blast, including content creation, editing and distribution to
• students, alumni, faculty and staff.
• Creates marketing material for multiple student services events.
• Runs social media accounts, assists in tracking analytics and maintaining reports on social media and email statistics.
• Serves as a Student Representative and note taker as needed for JCBE committees.
• Work 15-20 hours a week while going to school full-time, maintaining a 3.5 GPA.

Business Marketing Analysis Report
Children’s Cancer Partners of the Carolinas – Spring 2023

• Developed strategic marketing strategies by creating appealing billboards, partnerships, and events to increase brand awareness and community engagement.
• Established marketing promotions for 2024 by creating a detailed advertisement plan to increase sales and profit.
• Provided strategies and resources to build and increase brand awareness and foot-traffic.

Limitless Sneaker Shop – Fall 2023

• Developed marketing strategies by evaluating social media engagement to increase brand awareness.
• Provided strategies and resources to increase brand awareness by implementing referral and loyalty card programs.

        

Skills

Technology
Proficient with Zoom, Teams, LinkedIn, Blogger, Wix, ImageQuix

Software
Microsoft Office: Word, Powerpoint, Outlook; Adept in Excel, Google: Docs, Sheets, and Slides; Adobe and Affinity Photo

Communication
Active listening, Presentation, Public Speaking, Effective written and Verbal Methods

Interpersonal
Hard working, team player, leadership, adaptability, Patience, and enthusiasm

Organization
Time and stress management, critical thinking, planning, and productivity